Swan launches

As announced in today’s Broadcast Magazine (www.broadcastnow.co.uk), Swan Films has launched.

Here’s the full story:

Grayson Perry execs launch indie

6 January, 2014 | By Chris Curtis

The production duo behind the Bafta-winning Grayson Perry: All In the Best Possible Taste have set up a new indie, Swan Films, which is making the follow up series.

The East London based company has been co-founded by creative director Neil Crombie and managing director Joe Evans, who previously held the same positions at Seneca Productions.

Swan’s first project was Channel 4 single film Doggy Styling, which aired on Channel 4 on 30 December at 9pm, and it is well underway on the Grayson Perry follow up, Who Are You?

The series will see the artist meet a range of people to discuss the concept of identity. Those documentary elements have been shot and Perry is now working on portraits of each of the contributors, which will be presented to them and exhibited at the National Portrait Gallery ahead of TX later in 2014.

Crombie said: “All the people Grayson meets have something to say about identity – about what makes us the people we are.”

John Hay has taken over from Tabitha Jackson as the C4 exec working on the series. Who Are You? was commissioned while Crombie and Evans worked at Seneca but is purely a Swan Films project.

The pair also plan to develop a broader slate of factual programming across specialist factual and documentary, including pop docs, formats and series. They have already hired five staff including production manager Caroline Turner.

Evans said: “Neil and I have a great working relationship from our time together at Seneca and earlier in our careers, and we felt the time was right to co-found and run our own production company.

“We’re very keen to develop our relationship with Grayson and at the same time work with exciting talent in other fields. That’s a focus of our development work at the moment.”

Crombie added: “We’d like to bring the wit and smartness of In the Best Possible Taste to a wider range of genres and projects. We think there’s a pool of untapped directing talent that we can work with and are keen to make distinctive programming.”

Swan Films is already in production or pre-production for eight hours of TV and is owned outright by Evans and Crombie.


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